Regence BlueShield Buys Kinetix

3/10/10Follow @gthuang

Seattle venture capital firm Maveron announced today that Kinetix Living Corp., one of its portfolio companies, has been acquired by Regence BlueShield of Washington state. Terms of the deal weren’t disclosed. Kinetix, which was founded in 2000 and based in Seattle, provides customized health and nutrition programs to corporate customers and individuals. Regence is the largest health insurer in the Northwest and Intermountain region, with more than 2.5 million members in Washington, Oregon, Idaho, and Utah.

Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and the Editor of Xconomy Boston. You can e-mail him at Follow @gthuang