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As the economy recovers, advertising is at a crossroads, with digital innovations creating better ways for companies to reach their customers and build their brands using everything from traditional websites to video games. In the meantime, many technology startups are faced with a dilemma — bet the future of their businesses on advertising, or look for alternative sources of revenue? We’ll sort through all of these issues with a panel of experts from Seattle’s advertising, startup, technology and financing communities, providing attendees with practical tips for the present and long-term strategies for the future.
* Aaron Finn, founder and chairman, AdReady
* Jeff Lanctot, managing director of advertiser and publisher solutions, Microsoft; former chief strategy officer, Razorfish
* Brian McAndrews, managing director, Madrona Venture Group; former CEO, aQuantive
* Charlie Tillinghast, president, msnbc.com