Smilebox Raises $2M, Keeps Pushing E-Cards and Photo Services

2/23/10Follow @gthuang

Redmond, WA-based Smilebox, a provider of software and photo services for electronic greeting cards, scrapbooks, and photo albums, has raised $2 million in equity financing, according to an SEC filing. The investors weren’t disclosed, but Paul Bialek, Rob Stavis, and Richard Wolpert are listed on the form as directors, and they are all previous investors in the company. Smilebox did not immediately respond to a request for comment.

We previously reported that Smilebox had raised $400,000 in equity financing last September (when it also acquired photo organizing and printing firm Preclick), but today’s funding looks to be new. Prior to that, the company had most recently raised a $7 million Series B round in late 2007. Its plan seems to be to keep building its leadership in the fast-growing e-card and online photo services sector.

Smilebox was founded in 2005 by Andrew Wright, the former vice president of games at RealNetworks (and a former Microsoftie before that). Wright remains president at Smilebox, according to the company website.

The company is backed by Frazier Technology Ventures (Bialek) and Bessemer Venture Partners (Stavis), as well as a distinguished list of angel investors including Rob Glaser from RealNetworks, Paul Thelen from Big Fish Games, Garr Godfrey from GameHouse, and Wolpert, who hails from Chance Technologies.

Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and the Editor of Xconomy Boston. You can e-mail him at gthuang@xconomy.com or call him at 617-252-7323. Follow @gthuang

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