Dendreon To Spend $460M on Provenge Push This Year, Looks for Payoff in 2011

2/22/10Follow @xconomy

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in March 2007, when an FDA advisory panel voted 13-4 in favor of approving the Dendreon drug, followed by the crash of May 2007, when the FDA delayed the application. That’s all in the past now that Dendreon has marshaled more evidence for its drug from the study of 512 men, Kasimov says.

Rather than handicapping the odds of FDA approval, most of today’s conference call focused on Dendreon’s commercial game plan, and a lot of it wasn’t really new. But for those getting up to speed on this big story, it’s worth a reminder.

Dendreon’s financial report was pretty basic at its core. The company entered 2010 with about $606 million in cash and investments on the books, Schiffman says. Dendreon isn’t providing a specific sales forecast for this year, although its New Jersey plant will be ready to operate at one-fourth of its total capacity if the drug is cleared for sale on May 1, the company said. If the plant operates at full tilt, with three shifts a day, it will be able to produce $60 million to $120 million of the drug this year. Hans Bishop, the new chief operating officer, noted that Dendreon will be ready to start commercializing the product the day after it is approved by the FDA.

One of the big variables in that equation is pricing. Dendreon is still performing internal analyses on what it should charge for the drug, CEO Mitchell Gold said. Kasimov, in his analysis today, based his $1.5 billion sales forecast on a survey of 53 oncologists and urologists, who predict broad usage of the product once it is available for sale. Kasimov assumes the product will cost $65,000 per patient, although he noted the price could actually be $75,000 to $100,000 per patient.

While Dendreon isn’t providing any firm sales forecast yet, it’s getting ready for a steep ramp-up. The remaining capacity of its New Jersey factory should be ready to go in the first half of 2011, and the two other facilities in Georgia and Orange County, CA should be ready by mid-2011, giving the company enough capacity to make between $1.25 billion and $2.25 billion worth of Provenge about one year after the product reaches the U.S. market, if it wins FDA approval, Gold said.

A few analysts tried to get Gold to talk about how the talks are going with the FDA, and he basically brushed them off, saying he wouldn’t go into detail about the ongoing dialogue. Gold did swat down one rumor, which said the FDA might want to convene another advisory panel to discuss the risk and benefit of the product, he said, “We have gotten no indication from them that we should prepare for a panel.”

So what keeps Dendreon executives up at night these days? asked analyst David Miller of Biotech Stock Research. The big thing is managing all this hiring and growth, Gold said. The company now has 500 employees, up from about 200 a year ago. It has 131 more openings on its website as of today, and Gold didn’t say how big Dendreon expects to become. Gold said he’s been “thrilled” the company has been able to attract some top biotech industry talent, but getting all those people on board, and properly trained, sounds like a daunting task.

“It’s a time of incredible transition for the organization,” Gold says, from an R&D operation, to a more integrated biotech company with commercial operations. David Urdal, the company’s longtime chief scientific officer, offered up some insight on how that’s essentially a good worry to have. “It’s hard to go to sleep at night when you have the opportunity to bring something this novel forward into the marketplace,” Urdal said.

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  • Gloria Johnson

    Good job in recapping Mitch Gold’s conference call. I couldn’t be more excited about the future of Dendreon’s Provenge, not just financially but also for the hope it offers men with prostate cancer. Imagine treating cancer with an immune response instead of toxic chemo. Dendreon’s pipeline offers hope to future cancer patients (who knows, maybe me or a family member will benefit from Dendreon’s pipeline). The FDA needs to approve Provenge quickly, lives depend on it. Thanks again for your insightful articles.

  • http://na Steven

    Luke,

    I might ad that it sounded from the conference call that Dendreon is now more likely to control all manufacturing world wide. I like that better for quality control and for protecting their manufaturing secrets. The caset technology can be used for other forms of cancer, and can all be manufactured in the same facilities.Thanks for some great reporting on Dendreon.

    Steven from Minnesota