Microsoft-Yahoo Search Deal Approved

2/18/10

Tech giants Microsoft and Yahoo announced today they have received clearance for their search and advertising agreement from U.S. and European regulators. The news means the companies can move forward with their plan to transition Yahoo’s search platforms to Microsoft’s Bing (which should be complete by the end of this year), while Yahoo will handle sales for both companies’ search advertisers globally. The Microsoft-Yahoo search alliance was first announced last July, and is seen as a major effort to compete more effectively against Google in search and online advertising.

Gregory T. Huang is Xconomy's National IT Editor and the Editor of Xconomy Boston. You can e-mail him at gthuang@xconomy.com or call him at 617-252-7323. Follow @

    

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