Big Fish Expands Deal with PlayFirst
Seattle-based Big Fish Games, a developer, publisher, and distributor of casual video games, has expanded its existing strategic partnership with San Francisco-based PlayFirst. As of today, Big Fish will provide e-commerce and customer support services for PlayFirst’s game distribution portal, while PlayFirst gets access to Big Fish’s catalog of games. Financial terms weren’t given, but it is a multi-year deal. Big Fish Games was founded in 2002. It raised $83.3 million in 2008 and made a couple of senior leadership hires last fall.