Comments on: Microsoft’s Director of Environmental Sustainability Talks Green Initiatives, Copenhagen Summit http://www.xconomy.com/seattle/2009/12/21/microsoft%e2%80%99s-director-of-environmental-sustainability-talks-green-initiatives-copenhagen-summit/ Business + Technology in the Exponential Economy Sat, 11 Feb 2012 09:14:03 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: steve http://www.xconomy.com/seattle/2009/12/21/microsoft%e2%80%99s-director-of-environmental-sustainability-talks-green-initiatives-copenhagen-summit/comment-page-1/#comment-499078 steve Thu, 27 Oct 2011 15:25:30 +0000 http://www.xconomy.com/?p=56084#comment-499078 I agree with Lisa and Don, that Microsoft shouldn’t be this vague and unresponsive.. "Platitudes, airy expressions of support and great goals are not the information we need." I am a environment scientist, but speciliazed in corporate sustainability, ... a scientific viewpoint is useful. I agree with Lisa and Don, that Microsoft shouldn’t be this vague and unresponsive..
“Platitudes, airy expressions of support and great goals are not the information we need.”
I am a environment scientist, but speciliazed in corporate sustainability, … a scientific viewpoint is useful.

]]> By: Don Carli http://www.xconomy.com/seattle/2009/12/21/microsoft%e2%80%99s-director-of-environmental-sustainability-talks-green-initiatives-copenhagen-summit/comment-page-1/#comment-100931 Don Carli Thu, 24 Dec 2009 15:45:15 +0000 http://www.xconomy.com/?p=56084#comment-100931 I agree with Lisa's comment that there is a need for more technical detail about specific software solutions as well as application case studies for the measurement, analysis, reduction and reporting of energy use and greenhouse gas emissions. Also a detailed discussion about the development and adoption of standards that will enable the effective use of these applications on a global scale. Also, notably absent from Microsoft's sustainability strategy is how its solutions might be applied to improve the effectiveness of the UNFCC negotiation process and the interaction among and between the parties, NGO observers and the press. COP16 in Mexico City is but months away and the world will require a far more effective meeting of the minds than it got in Copenhagen. Tools and methods for the measurement, reporting and verification (MRV) of GHG emissions are important, as are efforts to reduce the energy consumed by IT and Data Centers, however, what is needed most is the development and adoption of more effective tools and methods for communication and visualization of stakeholder issues and positions, conflict resolution, content management, version control, collaboration and decision support by the UNFCCC. I look forward to speaking with thought leaders in the fields of experience design and media and communication technology who are interested in presenting the UNFCCC with proposals. Don Carli Senior Research Fellow The Institute for Sustainable Communication http://www.sustaincom.org Twitter: @dcarli & Executive Vice President SustainCommWorld LLC http://www.greenmediaconnect.com I agree with Lisa’s comment that there is a need for more technical detail about specific software solutions as well as application case studies for the measurement, analysis, reduction and reporting of energy use and greenhouse gas emissions. Also a detailed discussion about the development and adoption of standards that will enable the effective use of these applications on a global scale.

Also, notably absent from Microsoft’s sustainability strategy is how its solutions might be applied to improve the effectiveness of the UNFCC negotiation process and the interaction among and between the parties, NGO observers and the press.

COP16 in Mexico City is but months away and the world will require a far more effective meeting of the minds than it got in Copenhagen.

Tools and methods for the measurement, reporting and verification (MRV) of GHG emissions are important, as are efforts to reduce the energy consumed by IT and Data Centers, however, what is needed most is the development and adoption of more effective tools and methods for communication and visualization of stakeholder issues and positions, conflict resolution, content management, version control, collaboration and decision support by the UNFCCC.

I look forward to speaking with thought leaders in the fields of experience design and media and communication technology who are interested in presenting the UNFCCC with proposals.

Don Carli
Senior Research Fellow
The Institute for Sustainable Communication
http://www.sustaincom.org
Twitter: @dcarli

&

Executive Vice President
SustainCommWorld LLC
http://www.greenmediaconnect.com

]]> By: Sustainable Industries » Sustainable Industries Daily Update http://www.xconomy.com/seattle/2009/12/21/microsoft%e2%80%99s-director-of-environmental-sustainability-talks-green-initiatives-copenhagen-summit/comment-page-1/#comment-100741 Sustainable Industries » Sustainable Industries Daily Update Tue, 22 Dec 2009 15:35:05 +0000 http://www.xconomy.com/?p=56084#comment-100741 [...] efforts to promote sustainability and make products that help reduce energy use. Find out how Microsoft was received in Copenhagen and what else is being done [...] [...] efforts to promote sustainability and make products that help reduce energy use. Find out how Microsoft was received in Copenhagen and what else is being done [...]

]]> By: Gregory T. Huang http://www.xconomy.com/seattle/2009/12/21/microsoft%e2%80%99s-director-of-environmental-sustainability-talks-green-initiatives-copenhagen-summit/comment-page-1/#comment-100614 Gregory T. Huang Mon, 21 Dec 2009 19:02:41 +0000 http://www.xconomy.com/?p=56084#comment-100614 Lisa, thanks for your comment. It's still pretty early for Microsoft in this space. The point of this story was to introduce you to one of the company's leaders in sustainability and talk about his high-level goals. We can drill down in a future piece, but for now the story points to a few specific partnerships and a goal of 30 percent carbon reduction by 2012. Greg Lisa, thanks for your comment. It’s still pretty early for Microsoft in this space. The point of this story was to introduce you to one of the company’s leaders in sustainability and talk about his high-level goals. We can drill down in a future piece, but for now the story points to a few specific partnerships and a goal of 30 percent carbon reduction by 2012.

Greg

]]> By: lisa wellman http://www.xconomy.com/seattle/2009/12/21/microsoft%e2%80%99s-director-of-environmental-sustainability-talks-green-initiatives-copenhagen-summit/comment-page-1/#comment-100609 lisa wellman Mon, 21 Dec 2009 18:31:39 +0000 http://www.xconomy.com/?p=56084#comment-100609 Reading this article, I decided Microsoft couldn't be this vague and unresponsive on the topic. Platitudes, airy expressions of support and great goals are not the information we need. Fortunately, there's more to be found on the MS site that appears substantive although I would like to see reporting with a standardized framework like GRI that delivers more than what the PR/Marketing department massages. Reporters, please do your job. Dig for specifics. What products? What tools? Results from what actions? The world needs good success stories. Information on what can be done and how. Now. Reading this article, I decided Microsoft couldn’t be this vague and unresponsive on the topic. Platitudes, airy expressions of support and great goals are not the information we need. Fortunately, there’s more to be found on the MS site that appears substantive although I would like to see reporting with a standardized framework like GRI that delivers more than what the PR/Marketing department massages.

Reporters, please do your job. Dig for specifics. What products? What tools? Results from what actions?

The world needs good success stories. Information on what can be done and how. Now.

]]> By: ø bMicrosoft#39;s/b Director of Environmental Sustainability Talks Green b…/b ø http://www.xconomy.com/seattle/2009/12/21/microsoft%e2%80%99s-director-of-environmental-sustainability-talks-green-initiatives-copenhagen-summit/comment-page-1/#comment-100576 ø bMicrosoft#39;s/b Director of Environmental Sustainability Talks Green b…/b ø Mon, 21 Dec 2009 14:04:58 +0000 http://www.xconomy.com/?p=56084#comment-100576 [...] Jon Galloway wrote an interesting post today onHere’s a quick excerptIn the past, bMicrosoft/b has had a reputation for being slow moving in the areas of green technology and energy-saving innovation. However, in the last two years, [...] [...] Jon Galloway wrote an interesting post today onHere’s a quick excerptIn the past, bMicrosoft/b has had a reputation for being slow moving in the areas of green technology and energy-saving innovation. However, in the last two years, [...]

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