http://www.xconomy.com/seattle/2009/11/19/dan-levitan-on-maverons-bay-area-expansion-its-latest-stealth-startup-and-his-first-starbucks/ Business + Technology in the Exponential Economy Sat, 11 Feb 2012 12:29:49 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://www.xconomy.com/seattle/2009/11/19/dan-levitan-on-maverons-bay-area-expansion-its-latest-stealth-startup-and-his-first-starbucks/comment-page-1/#comment-93407 Jules Pieri Thu, 19 Nov 2009 17:39:10 +0000 http://www.xconomy.com/?p=51293#comment-93407 Dan sounds like he has great consumer instincts...I particularly appreciate his nuanced understanding about what "value" means. Less sophisticated observers of the consumer zeitgeist think "value" only means a focus on cheap prices. Dan is right that it is more about approaching life/products/services in a thoughtful way. "How will this purchase support my values, relationships, my current goals, etc." That's where the big commerce shifts and opportunities lie. Dan sounds like he has great consumer instincts…I particularly appreciate his nuanced understanding about what “value” means. Less sophisticated observers of the consumer zeitgeist think “value” only means a focus on cheap prices. Dan is right that it is more about approaching life/products/services in a thoughtful way. “How will this purchase support my values, relationships, my current goals, etc.” That’s where the big commerce shifts and opportunities lie.

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