deals, VC, Internet

AudienceScience Confirms $20M Funding

Gregory T. Huang 10/20/09

Bellevue, WA-based AudienceScience (formerly Revenue Science) has confirmed it has raised $20 million from Silicon Valley investors Mohr Davidow Ventures, Mayfield Fund, Meritech Capital Partners, and Integral Capital Partners. The online advertising firm says it will use the money to hire new staff, do R&D for products in targeted advertising, and expand internationally. Last week, Xconomy reported AudienceScience had closed a $15.1 million funding round (involving equity, debt, and preferred stock), with the potential to go as high as $20 million, based on a regulatory filing.

Gregory T. Huang is the Editor of Xconomy Seattle. You can e-mail him at gthuang@xconomy.com or call 206-624-2249.