AudienceScience Confirms $20M Funding

10/20/09Follow @gthuang

Bellevue, WA-based AudienceScience (formerly Revenue Science) has confirmed it has raised $20 million from Silicon Valley investors Mohr Davidow Ventures, Mayfield Fund, Meritech Capital Partners, and Integral Capital Partners. The online advertising firm says it will use the money to hire new staff, do R&D for products in targeted advertising, and expand internationally. Last week, Xconomy reported AudienceScience had closed a $15.1 million funding round (involving equity, debt, and preferred stock), with the potential to go as high as $20 million, based on a regulatory filing.

Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and the Editor of Xconomy Boston. You can e-mail him at gthuang@xconomy.com. Follow @gthuang

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