Marketfish Puts Out New Platform

Seattle-based Marketfish has launched a new version of its list marketing software platform. The platform, called Great White, lets marketers rent third party opt-in lists using a Web interface similar to Google AdWords. The latest version lets customers complete live transactions and includes new features like expanded payment options and more transparency on prices. Marketfish rolled out its beta software a month ago, and now has 50 users, including ZAAZ, Wunderman, DDB, and Cole & Weber.

Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and Editor of Xconomy Boston. E-mail him at gthuang [at] xconomy.com. Follow @gthuang

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