Comments on: The Web Has Feelings Too: How Seattle Startups Are Cashing In on Sentiment Analysis http://www.xconomy.com/seattle/2009/10/01/the-web-has-feelings-too-and-seattle-startups-will-tell-you-what-they-are/ Business + Technology in the Exponential Economy Sat, 11 Feb 2012 03:54:18 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Gregory T. Huang http://www.xconomy.com/seattle/2009/10/01/the-web-has-feelings-too-and-seattle-startups-will-tell-you-what-they-are/comment-page-1/#comment-84709 Gregory T. Huang Fri, 02 Oct 2009 16:21:58 +0000 http://www.xconomy.com/?p=44129#comment-84709 William, that's an interesting point. My feeling is it's already happening--companies will always strive to manage their brand reputations using whatever tools are most effective (flesh and blood employees are still the best). Also, Bryce Baril from MarketOutsider wrote in to say: "If I were to contribute anything to the theme it would be to agree with what Vaughn had to say. We find it is much easier when you can focus on a single topic, as they all have their own tones and lexicons. The other thing we've found is at a per article- or author-level sentiment analysis can be starkly wrong, but when looked at in aggregate it tends to be rather accurate." http://MarketOutsider.com William, that’s an interesting point. My feeling is it’s already happening–companies will always strive to manage their brand reputations using whatever tools are most effective (flesh and blood employees are still the best).

Also, Bryce Baril from MarketOutsider wrote in to say: “If I were to contribute anything to the theme it would be to agree with what Vaughn had to say. We find it is much easier when you can focus on a single topic, as they all have their own tones and lexicons. The other thing we’ve found is at a per article- or author-level sentiment analysis can be starkly wrong, but when looked at in aggregate it tends to be rather accurate.”

http://MarketOutsider.com

]]> By: William Carleton http://www.xconomy.com/seattle/2009/10/01/the-web-has-feelings-too-and-seattle-startups-will-tell-you-what-they-are/comment-page-1/#comment-84646 William Carleton Fri, 02 Oct 2009 05:58:39 +0000 http://www.xconomy.com/?p=44129#comment-84646 Gregory, I can imagine that, from among the companies you identify, a set of tools or protocols are going to emerge that will become second nature to doing business and managing a brand/reputation. I wonder, though, if part of what is happening with the new kind of social networking is going to end up so deeply personalizing communications, that companies are not going to be able to so much "manage" or manipulate reputations as they are simply going to have to deploy, into the stream, their flesh and blood employees and representatives, and let them speak, and just live and die with the quality and authenticity of who embodies the corporate/brand culture. Gregory, I can imagine that, from among the companies you identify, a set of tools or protocols are going to emerge that will become second nature to doing business and managing a brand/reputation. I wonder, though, if part of what is happening with the new kind of social networking is going to end up so deeply personalizing communications, that companies are not going to be able to so much “manage” or manipulate reputations as they are simply going to have to deploy, into the stream, their flesh and blood employees and representatives, and let them speak, and just live and die with the quality and authenticity of who embodies the corporate/brand culture.

]]> By: The Web Has Feelings Too—and Seattle Startups Will Tell You What … | Seattle News on Twitter http://www.xconomy.com/seattle/2009/10/01/the-web-has-feelings-too-and-seattle-startups-will-tell-you-what-they-are/comment-page-1/#comment-84610 The Web Has Feelings Too—and Seattle Startups Will Tell You What … | Seattle News on Twitter Fri, 02 Oct 2009 00:24:24 +0000 http://www.xconomy.com/?p=44129#comment-84610 [...] Follow this link: The Web Has Feelings Too—and Seattle Startups Will Tell You What … [...] [...] Follow this link: The Web Has Feelings Too—and Seattle Startups Will Tell You What … [...]

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