Pet Holdings Teams Up with Dogster

Gregory T. Huang9/29/09

Seattle-based Pet Holdings, owners of I Can Has Cheezburger and other humor websites, has formed a partnership with Dogster, a San Francisco-based social networking site, whereby Dogster will sell ads for Pet Holdings’ animal-related sites. The news was reported by TechCrunch, which also notes that the Cheezburger network will hit one billion page views this week. Financial details weren’t given, but TechFlash reports it’s the first deal Pet Holdings has done with a premium ad network in a very specific niche. The deal makes sense, as Dogster will benefit from Pet Holdings’ greater traffic, and Pet Holdings will benefit from Dogster’s ad monetization expertise.

Gregory T. Huang is Xconomy's National IT Editor and the Editor of Xconomy Boston. You can e-mail him at gthuang@xconomy.com, call him at 617-252-7323, or follow him on Twitter at @gthuang.