Comments on: Marketfish Rolls Out New Web Platform, Resembles aQuantive, Says Clark Kokich http://www.xconomy.com/seattle/2009/09/08/marketfish-rolls-out-new-web-platform-resembles-aquantive-says-clark-kokich/ Business + Technology in the Exponential Economy Sat, 11 Feb 2012 09:14:03 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Joe Pych / NextMark http://www.xconomy.com/seattle/2009/09/08/marketfish-rolls-out-new-web-platform-resembles-aquantive-says-clark-kokich/comment-page-1/#comment-80680 Joe Pych / NextMark Wed, 09 Sep 2009 12:59:43 +0000 http://www.xconomy.com/?p=40647#comment-80680 Marketfish is right that the list business is historically not very efficient. However, a lot of innovation has happened in the last 10 years. For example, contrary to the comments in the article above, a marketplace for lists already exists at <a href="http://www.nextmark.com/" rel="nofollow">NextMark</a>. A free version is available on the web here: <a href="http://lists.nextmark.com/" rel="nofollow">http://lists.nextmark.com/</a>. Finding good lists is now as easy as using Google or Amazon. You now know which lists are the most relevant, most popular, most related, etc. These new technologies are available and direct marketing is not as much of a hassle as it used to be. It's getting easier every day! Marketfish is right that the list business is historically not very efficient. However, a lot of innovation has happened in the last 10 years.

For example, contrary to the comments in the article above, a marketplace for lists already exists at NextMark. A free version is available on the web here: http://lists.nextmark.com/.

Finding good lists is now as easy as using Google or Amazon. You now know which lists are the most relevant, most popular, most related, etc.

These new technologies are available and direct marketing is not as much of a hassle as it used to be. It’s getting easier every day!

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