Impinj Teams Up with Coca-Cola

8/18/09Follow @gthuang

Seattle-based Impinj, the radio frequency identification (RFID) company, said today it has formed a partnership with Coca-Cola to provide RFID tags and readers for Coke’s new Freestyle drink dispensers. This contraption will give customers a choice of more than 100 flavors of sodas and other drinks, and will track and monitor dispenser operations, as well as customer preferences and other business analytics, in real time. Coke is testing the machines in California, Utah, and Georgia. (Bellevue, WA-based Bsquare is also collaborating with Coke on the Freestyle dispenser, serving as the lead systems integrator.)

Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and the Editor of Xconomy Boston. You can e-mail him at Follow @gthuang

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