deals, IT, Advertising
Report: Publicis Bids on Razorfish
Eric Hal Schwartz 8/6/09
The Wall Street Journal reported today that Publicis, a French advertising company, is at the top of the list of potential buyers for Redmond, WA-based Microsoft’s digital advertising group Razorfish in Seattle. According to the Journal’s sources, Publicis has bid between $500 million and $600 million for Razorfish, which Microsoft acquired in 2007 as part of a $6 billion deal for aQuantive. Other bidders for Razorfish include Dentsu, the largest advertising firm in Japan.
Eric Hal Schwartz is an intern in Xconomy's Seattle office. He can be reached at eschwartz@xconomy.com.
