AdReady Powers Yahoo Display Ads

Seattle-based AdReady has teamed up with Yahoo (NASDAQ: YHOO) to deliver self-serve display advertising for the Sunnyvale, CA-based Internet giant. Financial terms of the partnership were not announced. The pilot program is designed to help small and medium-sized businesses reach their audiences on Yahoo (and its partner sites), which has 165 million users in the U.S., with locally targeted display ads.

Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and Editor of Xconomy Boston. E-mail him at gthuang [at] xconomy.com. Follow @gthuang

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