IT, Search Engines, Study
Bing Raises Microsoft Search Profile
Eric Hal Schwartz 6/17/09
Bing, Microsoft’s new search engine, is raising the position of the Redmond, WA-based company in the search engine market, according to a study released today by comScore, an Internet research firm based in Reston, VA, with an office in Seattle. The study showed that “daily searcher penetration” rose 0.9 percent this past week to 16.7 percent, a 2 percent increase overall since Bing launched early this month. In the press release, comScore senior vice president Mike Hurt wrote that these numbers show a “continued positive market reaction to Bing in the initial stages of its launch.”
Eric Hal Schwartz is an intern in Xconomy's Seattle office. He can be reached at eschwartz@xconomy.com.
6/18/09 9:06 am
The real story here is not whether or not Google is affected by Bing’s success, but rather that both Ask and especially Yahoo saw declines in their shares as Bing’s has increased. More at http://domusinc.blogspot.com/2009/06/ppc-marketing-bing-gains-yahoo-loses.html.