Amazon’s A9 Buys SnapTell

Eric Hal Schwartz6/17/09

Amazon.com has purchased SnapTell, a mobile image matching startup, according to a release by SnapTell yesterday evening.  Amazon bought the company through its Palo Alto, CA-based subsidiary A9 for an undisclosed price.  A9, created by Amazon in 2003, runs advertisements on Amazon as well as providing a search engine and developing technology like OpenSearch.  SnapTell, also based in Palo Alto, was founded in 2006 and is best known for its iPhone application which can match a photo of a product with online retail listings of the product.

Eric Hal Schwartz was an intern in Xconomy's Seattle office.