Thoughts on Bing and Search Engines of the Future, From UW Computer Scientist Dan Weld

Dan Weld spends a lot of time thinking about the Web and how to get the best information out of it. Weld is a professor of computer science and engineering at the University of Washington and a serial entrepreneur, having co-founded Netbot, AdRelevance, and Nimble Technology. He is also a venture partner with Seattle-based Madrona Venture Group. Some of his research projects include customizable software interfaces and ways to improve information finding on Wikipedia. He is an expert in Web search, information extraction, and adaptive user interfaces, so he seemed like the perfect person to ask: what is the big deal with Microsoft’s Bing, anyway?

In a recent interview, Weld talked about the improvements Bing has made over Google and other current search engines (only slight), the future of Web search, and a hint at a project he is working on that he thinks could change the way we find information online.

The following is an edited version of our conversation.

Xconomy: Let’s start with your general impressions of Bing.

Dan Weld: I think it’s a nice, if small, advance. Some of the things they’ve done in this relaunch are primarily architectural and will support their plans for the future. In terms of what is actually available right now, the biggest change is integrating vertical search in a uniform way.

X: What does that mean?

DW: When you think of search, everyone thinks about Google, and maybe Yahoo, but there are many other kinds of search, like people searches (you can think about Facebook as a people search), travel search (Kayak and Expedia), health information sites. You can think about Wikipedia as providing a search for encyclopedic information. Shopping searches—Amazon is great in part because it makes it easy to find so much information about the products, and reviews of products. All of these are examples of vertical search experiences. Instead of having wide coverage, you have a better experience within a narrow range.

Bing has tried to marry those things into an integrated wide search experience. All of the engines have been doing this. If you do a search on Google for a movie, you might see information about show times and trailers at the top, for example. Bing has gone further in some directions than people have gone before, in this aspect. If you look at their tabbed pane, it lets you look at different kinds of information right there.

X: But doesn’t Google do that too?

DW: All the engines are trying to do it, but the way Microsoft has done it with Bing is somewhat better than what Google has done. With the shopping tab, you get a faceted interface, meaning you can narrow your search using categorical information, restricting yourself to a particular brand or price range. Those facets are specific to the object you’re searching.

X: So if this is just a small change, what kinds of big changes can we expect to see in the future?

DW: Lots of people are happy with search today, but that’s because they set their sights too low. I think search is going to change enormously in the future, and I think it’s going to do so by … Next Page »

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Rachel Tompa is a freelance journalist based in Seattle. She can be reached at rmtompa@yahoo.com. Follow @

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