How Seattle VCs Are Adapting to the UW TechTransfer Revolution

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balance in mission for a research university like the UW between ‘fundamental, theoretical’ research and ‘applied, commercially useful’ research is going to take years and a cultural mindshift.”

On this point, Lucinda Stewart of OVP Venture Partners says, “There’s obviously risk in hiring aggressive people like Janis [Machala] and Linden. They’re not academics, they’re on the for-profit, commercial side. They’re kick-butt women, which is awesome.” Indeed, from any venture capitalist’s perspective, the change has been dramatically for the better. “When I was working for the Washington Research Foundation in 1998, TechTransfer was much less ‘user friendly’ than it is now under Linden and Janis’s leadership,” says Erik Benson of Voyager Capital. “They know the university’s ecosystem, they know the best entrepreneurs, and they know which VCs are best for each opportunity.”

So how are venture capitalists going about their business on campus these days? Madrona Venture Group and Arch Venture Partners have had a strong presence at the UW since the 1990s. Madrona has been particularly active in the computer science and engineering department: Oren Etzioni and Dan Weld are full-time UW professors who spend part of their time advising Madrona about startups. Madrona is also known for holding “office hours” in the computer science building, where researchers can come in and talk with a VC about technology commercialization and starting companies. (New Seattle software startup PetraVM has its roots in one of these meetings with Madrona’s Matt McIlwain.)

But that’s barely scratching the surface of the hard work it takes for a venture firm to build expertise and relationships that will lead to a successful startup. “You don’t just show up and fund a company the next minute,” says Greg Gottesman of Madrona. “We want to build long-term relationships with graduate students and professors in areas they’re interested in. They provide such great insight about what’s possible. They’re looking three, five, 10 years out…We can provide a real sense of what are people doing in the startup/venture world with technologies like this, and a real business perspective—how can we turn what you’re doing into a business opportunity? It’s not one meeting, but often over several years.”

OVP, for its part, is holding its first office hours at the UW on April 23. Stewart says it will be a quarterly event, and the inaugural session will focus on areas like enterprise infrastructure, software as a service, analytics, and cleantech. In terms of OVP’s broader approach to working with researchers, she says, “We like to come in really early. Rick [LeFaivre], myself, and Mark [Ashida] are all assigned to the UW. We’re triple-teaming it. If we wait until the time companies are ready to raise money in Series A, it’s often too late. We’ll back projects at the prototype level. We know four or five professors in different areas—security, search, cleantech—and we’re trying to make sure the handful of people we should know, we know.”

Down the road, closer to commercialization, UW TechTransfer can offer a venture firm … Next Page »

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Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and Editor of Xconomy Boston. E-mail him at gthuang [at] xconomy.com. Follow @gthuang

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