Microsoft Sells Franchise Gator for $20M

4/7/09

Microsoft’s digital advertising division has sold off its subsidiary, Franchise Gator, to Landmark Interactive for about $20 million, as first reported by PaidContent.org. Microsoft has confirmed the sale but not the price, according to TechFlash. Franchise Gator, a lead-generation business based in Seattle and Roswell, GA, was acquired for $21.5 million in 2006 by aQuantive, which was in turn bought by Microsoft in 2007.

Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and the Editor of Xconomy Boston. You can e-mail him at gthuang@xconomy.com or call him at 617-252-7323. Follow @

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