Microsoft Sells Franchise Gator for $20M
Gregory T. Huang4/7/09
Microsoft’s digital advertising division has sold off its subsidiary, Franchise Gator, to Landmark Interactive for about $20 million, as first reported by PaidContent.org. Microsoft has confirmed the sale but not the price, according to TechFlash. Franchise Gator, a lead-generation business based in Seattle and Roswell, GA, was acquired for $21.5 million in 2006 by aQuantive, which was in turn bought by Microsoft in 2007.
Gregory T. Huang is Xconomy's National IT Editor and the Editor of Xconomy Boston. You can e-mail him at gthuang@xconomy.com, call him at 617-252-7323, or follow him on Twitter at @gthuang.
