Mercent Receives $6,500,000 Series B Funding Round

  • Feed Type
  • Date
    1/16/2008
  • Company Name
    Mercent
  • Mailing Address
    2505 2nd Avenue Seattle, WA 98121
  • Company Description
    Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent’s on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right offers in the right online channels. Mercent Retail provides a single point of integration between existing retail management systems and more than 20 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare — making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels.
  • Website
    http://www.mercent.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $6,500,000
  • Transaction Round
    Series B
  • Proceeds Purposes
    Proceeds from this round of financing will be used to accelerate Mercent’s sales and marketing activities, introduce new value-added performance marketing services, and expand advertising distribution through The Mercent Shopping Network.
  • M&A Terms
  • Venture Investor
    TVC Capital, LLC
  • Venture Investor
    Madrona Venture Group
  • Venture Investor
    Hillman Company

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