Brand Networks Acquires Optimal for $35,000,000

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    100 Bush Street San Francisco, CA 94104
  • Company Description
    Optimal, Inc. provides unparalleled audience data to help marketers manage and optimize their social advertising campaigns, all in real-time. The company is a member of Facebook’s Preferred Marketing Developer (PMD) program and is based in San Francisco, with offices in New York and Palo Alto. Facebook® is a registered trademark of Facebook, Inc.
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  • M&A Terms
    The acquisition will be paid for with cash and stock.