Adara Media Obtains $20,000,000 New Funding Round
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=c0ce58bd-e5e6-4f3a-936e-42ea38c13836&Preview=1 -
Date
2/21/2013 -
Company Name
Adara Media -
Mailing Address
800 W. El Camino Real Mountain View, CA 94040 -
Company Description
Adara Media makes online display advertising more effective for advertisers while enhancing the appeal and value of ads for consumers. Using proprietary data and audience segmentation, Adara Media enables advertisers to choose a precise audience target for specific offers. -
Website
http://www.adaramedia.com -
Transaction Type
Venture Equity -
Transaction Amount
$20,000,000 -
Transaction Round
Undisclosed -
Proceeds Purposes
This financing will fuel increased investment and growth in Adara’s awardwinning solution, The Global First Party Data Platform. -
M&A Terms
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Venture Investor
QuestMark Partners -
Venture Investor
August Capital -
Venture Investor
Morgenthaler Ventures -
Venture Investor
ONSET Ventures -
Venture Investor
Thayer Ventures
