Meet VeeMe: The Virtual Agent Programmed to Think Like Me

11/29/12Follow @dnordfors

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meet in “real” life! The interaction between different VeeMes can be a way of pre-screening information and social contacts.

VeeMe is an advanced digital identity. But these identities don’t need to be limited to people—communities, companies, anything with a character that interacts and creates data can have a VeeMe that simulates their character and behavior. So VeeMes are good not only as digital assistants, for screening offers, or as matchmakers for friendship and dating—they can be good for many other purposes, too.

In today’s innovation economy jobs are changing so fast that our educational and employment services can’t keep up. Schools and universities are teaching skills that are different from what the job market wants. It’s a challenge for HR to hire enough entrepreneurial, talented people to do the new things CEOs want. Most recruiters search for a good professional bio that fits a job slot. They hardly know how to look for talent instead of proven skills, or how to break down barriers instead of fitting slots.

One way to try to solve this is to switch the traditional employment service for a dating-like service. Rather than looking for a “programmer,” for a company would look for someone who has a mix of desired skills and talents, and who has a personality that fits the organization. Today we would do this by adding psychometric tests and interviews to the standard personal bio. In the future, the company can create a “VeeJob” digital identity that can meet with my VeeMe. If they get on together, it may be worth the time for the company to invite me to an in-person conversation.

VeeMe is about privacy, too. There is a lot of data about me in the cloud and in various databases. Some players, like Google and Facebook, I trust with a large amount of data about myself. They earn money by using the data I provide them to match me with offers from vendors. If I search for “Volvo” in Google, they will sell my attention to car dealers who want to reach people interested in Volvo. In Facebook, advertising is directed by personal profiles.

Privacy laws are bound to go on getting tighter. At the same time, companies have a constantly growing business incentive to know as much as possible about me in order to construct their own models of me, to use for marketing or behavioral targeting.

VeeMe is the best virtual copy of myself, and it is in my own control. VeeMe should be attractive to marketers, who can test their offers on VeeMe, to see if this is something I may like and might want to take a closer look at. If VeeMe likes it, I will look at it. I might even earn a few dollars on selling marketers access to my VeeMe. Google or Facebook and I might have a joint business interest: they provide the smart communication infrastructure and I provide a simulacrum of myself—probably using tools provided by the these companies, and probably storing VeeMe in their clouds. If all people had VeeMes, it could boost the efficiency of the economy, since everybody would be wasting less time on bugging each other.

The database inside VeeMe is mine—it contains my private information. If I own a VeeMe, it can also be easier to … Next Page »

David Nordfors is the CEO and Co-founder of IIIJ. Follow @dnordfors

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  • http://www.facebook.com/celia.cortner Celia Cortner

    I find this a little spooky, but absolutely fascinating. The more I read and then checked out the MyCyberTwin site, I get it. This could be amazingly freeing for us as both individuals and in the workforce. I especially can see the benefit of application to workforce recruitment and even development.