The Event Event: A Photo Gallery

8/9/12Follow @wroush

We went “meta” in San Francisco this Tuesday, staging an event that was all about—you guessed it—events. The “Event Event” featured an on-stage conversation with all three founders of San Francisco-based Eventbrite—Kevin Hartz, Julia Hartz, and Renaud Visage—along with Eventbrite board member and former Ticketmaster CEO Sean Moriarty. The gathering attracted a capacity crowd to the Greenstart cleantech accelerator in downtown San Francisco, and today it’s time for a look back via photos snapped by Xconomy director of business development Rachel Botha.

The formal theme of the event was the online-to-offline (O2O) economy and how technology startups and other businesses can use online tools to help consumers get things done in the real world. But the discussion ranged from the big lessons Eventbrite has learned from other companies in the O2O sector to pricing, marketing, and other practical tactics for organizations staging their own events. We also hit on the future role of mobile technology in event world, Eventbrite’s international expansion, Kevin Hartz’s perspective on the current atmosphere for startup investing, and how the Hartzes cope with running a startup and raising two small children. (Julia Hartz likened Eventbrite to the couple’s “third child.”)

We’d like to extend a huge thank-you to all of our attendees; our event host, Greenstart; our event sponsor, Wells Fargo Technology & Venture Banking Group; and of course to Julia Hartz, Kevin Hartz, Sean Moriarty, and Renaud Visage for their participation. On with the show:

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Power Couple — Kevin Hartz and Julia Hartz are CEO and President of Eventbrite, respectively.
Photo by Rachel Botha

Wade Roush is a contributing editor at Xconomy. Follow @wroush

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