Google Acquires Wildfire Interactive for Undisclosed Sum
-
Feed Type
-
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=9e553261-c7c9-419b-a430-e88f114269e9&Preview=1 -
Date
7/31/2012 -
Company Name
Wildfire Interactive -
Mailing Address
1600 Seaport Blvd Redwood City, CA 94063 -
Company Description
Wildfire Interactive, Inc. is a privately-held technology company specialized in developing simple tools that enable organizations to engage the hundreds of millions of users of social network sites such as Facebook and MySpace. Our patent-pending technology allows corporations, small businesses, marketing agencies, bloggers and non-profits to easily create their own attractive, branded interactive campaigns (e.g. sweepstakes, contests, give-aways, incentive-based surveys etc) and to simultaneously publish them in multiple social networks and on their website. Intuitive, streamlined and affordable, our software is simple enough for even the least tech-savvy business manager to use, and flexible enough to suit the needs of the most creative marketer or advertising agency. -
Website
http://www.wildfireapp.com -
Transaction Type
M&A -
Transaction Amount
Undisclosed -
Transaction Round
-
Proceeds Purposes
-
M&A Terms
Financial terms of the transaction were not disclosed by the parties. A person familiar with the deal estimated that Google paid approximately $250 million.
