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Feed Type
-
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=b5534c73-34e8-44c5-b220-98bded32b3d1&Preview=1 -
Date
7/11/2012 -
Company Name
AdRoll -
Mailing Address
425 Bush St. Fifth Floor San Francisco, CA 94108 -
Company Description
The company provides video streaming ad networks with behavioral targeting capabilities. -
Website
http://www.adroll.com -
Transaction Type
Venture Equity -
Transaction Amount
$15,000,000 -
Transaction Round
Undisclosed -
Proceeds Purposes
The funds will be used to further develop AdRoll’s data-driven advertising technology and to scale the business to meet overwhelming demand from enterprise, mid-size and small organizations for effective and easy-to-use retargeting solutions. -
M&A Terms
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Venture Investor
Foundation Capital -
Venture Investor
Merus Capital -
Venture Investor
Accel Partners













