True&Co Secures $2,000,000 Seed Financing

  • Feed Type
  • Date
    5/31/2012
  • Company Name
    True&Co
  • Mailing Address
    Undisclosed San Francisco, CA 94105
  • Company Description
    We are changing the way women shop online. We redesigned the art of bra shopping, one of the most unpleasant shopping experiences we have personally endured. Instead, we created a proprietary way to fit women online in 2 minutes with no measuring tape. Every woman (you!) then experiences an entirely different and personalized lingerie shop that’s fun, fashionable and yes, truly intimate.
  • Website
    http://www.trueandco.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $2,000,000
  • Transaction Round
    Seed
  • Proceeds Purposes
    Lam says that True& Co will be using the investment to expand existing staff, help with the launch and continue with business development.
  • M&A Terms
  • Venture Investor
    First Round Capital
  • Venture Investor
    SoftTech VC
  • Venture Investor
    SoftBank Capital
  • Venture Investor
    Undisclosed

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