Adara Media Obtains $12,400,000 New Funding
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=d8788c5b-911a-4229-a37f-148b10267a5e&Preview=1 -
Date
1/25/2012 -
Company Name
Adara Media -
Mailing Address
444 Castro St. Mountain View, CA 94041 -
Company Description
Adara Media makes online display advertising more effective for advertisers while enhancing the appeal and value of ads for consumers. Using proprietary data and audience segmentation, Adara Media enables advertisers to choose a precise audience target for specific offers. -
Website
http://www.adaramedia.com -
Transaction Type
Venture Equity -
Transaction Amount
$12,400,000 -
Transaction Round
Undisclosed -
Proceeds Purposes
This financing will fuel increased investment in Adara Media’s award winning TruPrecision Targeting Platform, delivering highly targeted media and ecommerce campaigns based upon specific customer relevance across top travel and hospitality brands. It will also advance Adara Media’s mission to expand its platform into new verticals and invest in sales, marketing and operational resources. -
M&A Terms
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Venture Investor
August Capital -
Venture Investor
ONSET Ventures -
Venture Investor
Morgenthaler Ventures -
Venture Investor
Baseline Ventures
