xAD Receives $9,000,000 New Financing
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=24961696-35bd-4ae1-a9ba-27bea8a48e6b&Preview=1 -
Date
12/13/2011 -
Company Name
xAD -
Mailing Address
101 Spear Street San Francisco, CA 94105 -
Company Description
xAD publishers and advertisers benefit from the scale and reach of the LocalAdXchange platform. The LocalAdXchange manages billions of search and ad requests with the largest combined network of local and national performance-based advertisers. -
Website
http://www.xad.com -
Transaction Type
Debt, Venture Equity -
Transaction Amount
$9,000,000 -
Transaction Round
Undisclosed -
Proceeds Purposes
The additional capital will be used to enhance xAd’s existing tools for both publishers and advertisers, as well as further build its patent-pending, ad-serving mobile technology that effectively factors in user-, contextual- and location-based relevance for optimal mobile performance. -
M&A Terms
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Venture Investor
Emergence Capital Partners -
Venture Investor
SoftBank Capital -
Venture Investor
Palisades Ventures -
Venture Investor
Silicon Valley Bank
