Marketo Receives $50,000,000 New Funding Round

  • Feed Type
  • Date
    11/16/2011
  • Company Name
    Marketo
  • Mailing Address
    901 Mariners Island Blvd. San Mateo, CA 94404
  • Company Description
    Marketo provides affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive more revenue and improve marketing accountability. Our solutions automate lead generation and lead nurturing processes over multiple channels, beginning with pay-per-click search marketing and landing page optimization. Our analytics bring accountability and respect to the CMO by providing forecasts and metrics that matter to CEOs and CFOs, and help turn marketing from a cost center into a revenue-generating part of the company.
  • Website
    http://www.marketo.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $50,000,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    Marketo will use the infusion of new capital to further its aggressive growth strategy.
  • M&A Terms
  • Venture Investor
    Battery Ventures
  • Venture Investor
    Institutional Venture Partners
  • Venture Investor
    InterWest Partners
  • Venture Investor
    Mayfield Fund
  • Venture Investor
    Storm Ventures

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