Marketo Receives $50,000,000 New Funding Round
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=1f205b52-5ffb-4c3c-8c83-52f3f6b5ef2d&Preview=1 -
Date
11/16/2011 -
Company Name
Marketo -
Mailing Address
901 Mariners Island Blvd. San Mateo, CA 94404 -
Company Description
Marketo provides affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive more revenue and improve marketing accountability. Our solutions automate lead generation and lead nurturing processes over multiple channels, beginning with pay-per-click search marketing and landing page optimization. Our analytics bring accountability and respect to the CMO by providing forecasts and metrics that matter to CEOs and CFOs, and help turn marketing from a cost center into a revenue-generating part of the company. -
Website
http://www.marketo.com -
Transaction Type
Venture Equity -
Transaction Amount
$50,000,000 -
Transaction Round
Undisclosed -
Proceeds Purposes
Marketo will use the infusion of new capital to further its aggressive growth strategy. -
M&A Terms
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Venture Investor
Battery Ventures -
Venture Investor
Institutional Venture Partners -
Venture Investor
InterWest Partners -
Venture Investor
Mayfield Fund -
Venture Investor
Storm Ventures
