Salorix Raises $3.5M in Series A Round with Nexus Venture Partners and Inventus Capital Partners

11/14/11Follow @jpruth

Social media marketing and analytics firm Salorix in Santa Clara, CA said in a press release Monday it raised $3.5 million in a Series A round co-led by Nexus Venture Partners and Inventus Capital Partners. Salorix, which also has offices in New York, was founded in 2009. Its platform is used by brands and ad agencies to track and measure the reach of their marketing campaigns across Facebook, LinkedIn, Twitter, YouTube, blogs, and other social media sites. Salorix said in the release it plans to use the new funding to further develop its technology.

Salorix’s clients include Campbell Soup Company, HP, and AARP.

João-Pierre S. Ruth is the editor of Xconomy New York. He can be reached at jpruth@xconomy.com and followed on Twitter @jpruth. Follow @jpruth

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