Google Confirms Admeld Purchase

Wade Roush6/14/11

Google confirmed yesterday that it has signed an agreement to acquire Admeld, the New York-based online display ad yield optimization startup. The news came in a blog post cross-posted to the DoubleClick Publisher Blog and the official Google blog. The financial terms of the deal weren’t disclosed; the purchase price of roughly $400 million reported earlier by TechCrunch remains unconfirmed. Google said it was buying Admeld in order to help make the “mind-numbingly complicated and inefficient” process of display ad management easier for online publishers.

Wade Roush is Xconomy's chief correspondent and editor of Xconomy San Francisco. You can subscribe to his Google Group or e-mail him at wroush@xconomy.com. Follow @