Google Confirms Admeld Purchase
Google confirmed yesterday that it has signed an agreement to acquire Admeld, the New York-based online display ad yield optimization startup. The news came in a blog post cross-posted to the DoubleClick Publisher Blog and the official Google blog. The financial terms of the deal weren’t disclosed; the purchase price of roughly $400 million reported earlier by TechCrunch remains unconfirmed. Google said it was buying Admeld in order to help make the “mind-numbingly complicated and inefficient” process of display ad management easier for online publishers.