$6.5M for Bunchball

6/13/11Follow @wroush

San Jose, CA-based Bunchball, which offers gamification and loyalty features for the websites of large organizations such as NBC, Hearst, and Hasbro, said today that has raised $6.5 million in new financing. Triangle Peak Partners led the round, which was joined by Correlation Ventures, Northport Investments, and existing backers Adobe Ventures and Granite Ventures. “We’ve watched the gamification space very closely during the last 12 months, and Bunchball has emerged as the clear leader,” Triangle Peak founding partner Michael Morgan said in a statement. “Bunchball’s technology, team and client base give them a huge advantage in a very compelling market, and we’re excited to team up with them.”

Wade Roush is a contributing editor at Xconomy. Follow @wroush

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