Zaarly Starts Making Deals
After several weeks of hype-building, name-your-price crowd-commerce startup Zaarly began publicly operating today. The company came together when co-founders Bo Fishback, Eric Koester and Ian Hunter won a Startup Weekend competition in Los Angeles. Here’s how it works: A consumer posts an offer to Zaarly, either through its website or a mobile app, naming a price for something they want. So, for instance, you could say you’d pay $5 for a Top Pot doughnut—and see if someone else monitoring the site will fulfill the request. According to this YouTube video, that deal apparently actually went down today in Seattle. Zaarly has financing from investors including actor Ashton Kutcher, Felicis Ventures, and Lightbank.