From Hunting HiPPOs: Optimizely’s Testing Tools Bring Data-Driven Web Design to the Masses:

The Optimizely team
The Optimizely team—

Left-to-right: Ricky Raykhenberg, Jeff Pickhardt, Dan Siroker, Pete Koomen, Eric Siroker, Ryan Myers, Dave Anderson, Elliot Kim, Camille Conrotto. Photo courtesy of Optimizely.

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