Say Media Buys Dogster, Catster

4/20/11Follow @wroush

San Francisco-based Say Media, which is building a network of advertising-supported niche publishing sites, said yesterday that it has acquired Dogster Inc., which runs the Dogster and Catster social networking sites for pet owners. Terms of the deal weren’t disclosed; Say Media CEO Matt Sanchez said Say Media intends to continue running the sites. “This acquisition marks an important milestone in the evolution of our company as we begin to build our portfolio of owned and operated properties by acquiring and launching media sites with strong point of view, passionate editors, and active and engaged communities,” Sanchez said in a blog post. Say Media was formed last year in a merger between the VideoEgg advertising network and Six Apart, maker of the Web publishing platforms TypePad and Moveable Type.

Wade Roush is a contributing editor at Xconomy. Follow @wroush

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