Sequoia, IVP Put $15M into Sugar
Wade Roush4/13/11
San Francisco-based Sugar Inc., which owns a hugely popular network of women-oriented websites including PopSugar, ShopStyle, PopSugarCity, and Fashionologie, announced today it has collected $15 million in growth-stage financing from Sequoia Capital and Institutional Venture Partners. The funding brings Sugar’s total venture pot to $46 million. “Brian and Lisa Sugar [the company's founders] are entertaining a new generation of women,” Sequoia general partner Michael Moritz said in a statement. “They do so around the clock and on hundreds of millions of mobile and web devices. But Sugar Inc. is still at the beginning of what is possible.”
