Responsys Sets IPO Terms

4/5/11

San Bruno, CA-based marketing management software maker Responsys submitted amended regulatory filings this week indicating that it hopes to raise $76.1 million in a public offering of 7.61 million shares at $10 apiece. The 13-year-old company makes SaaS-based software for managing marketing campaigns across e-mail, Web, social, and mobile channels. It has raised $62 million from backers including Foundation Capital, Sigma Partners, Accel Partners, Redpoint Ventures, The Entrepreneurs’ Fund, Lighthouse Capital Partners, RSA Capital, and Windspeed Ventures. Responsys plans to trade on the NASDAQ exchange under the ticker symbol “MKTG.”

Wade Roush is a contributing editor at Xconomy. Follow @

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