adap.tv Lands $20,000,000 New Financing Round

  • Feed Type
  • Date
    3/28/2011
  • Company Name
    adap.tv
  • Mailing Address
    One Waters Park Drive San Mateo, CA 94403
  • Company Description
    adap.tv provides a unique online video advertising platform that allows publishers and advertisers to match relevant advertising with online video content. The company uses advanced technology to analyze the video, audio and metadata to serve contextually relevant ads in a viewer-friendly manner. adap.tv continues to monitor viewers’ interaction with the ads and adapts in real time to their interests and behavior.
  • Website
    http://www.adap.tv
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $20,000,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    The company says it plans to use the new financing for international growth, product development and general corporate purposes.
  • M&A Terms
  • Venture Investor
    Bessemer Venture Partners
  • Venture Investor
    Gemini Israel Funds
  • Venture Investor
    Redpoint Ventures
  • Venture Investor
    Spark Capital

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