MyBuys Gets $20M

Redwood City, CA-based MyBuys, which helps e-commerce companies deliver personalized Web, e-mail, and mobile product offers to consumers, announced today that it has collected $20 million in Series C funding. Rho Ventures led the round, which was joined by existing investors Lightspeed Ventures and Palomar Ventures. The company said it would use the money to accelerate development and marketing of its service, which uses patented algorithms to deliver relevant offers to online audiences.

Wade Roush is the producer and host of the podcast Soonish and a contributing editor at Xconomy. Follow @soonishpodcast

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