Rovi Buys SideReel

3/2/11

Santa Clara, CA-based Rovi (Nasdaq: ROVI), a provider of entertainment guide information and copy protection technology, announced yesterday that it has acquired San Francisco-based SideReel, a startup that provides personalized guides to online television content. Rovi said SideReel’s data will complement its new AllRovi film and music search and recommendation service. “By adding the SideReel.com website to our online portfolio, we believe Rovi can be the go-to source for finding and enjoying online content,” said Rovi vice president of marketing Dave Jordan in a statement. The terms of the acquisition were not disclosed. Xconomy profiled SideReel and its founder Roman Arzhintar last month.

Wade Roush is a contributing editor at Xconomy. Follow @

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