MyLikes Lands $5,600,000 Series A Financing
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=d79e119f-05a6-4dec-9b91-3360fdf0b8ba&Preview=1 -
Date
2/28/2011 -
Company Name
MyLikes -
Mailing Address
1097 Howard Street San Francisco, CA 94103 -
Company Description
MyLikes is a word-of-mouth advertising platform that allows the long tail of influencers on the web to create endorsements for products and services they like. We are attempting to change the way brand and discovery advertising is done on social media and other places on the web where influencers have a more engaged following, by letting the influencers (who are the ones who understand their audience the best) choose and write endorsements in their voice. By paying the influencers on a cost-per-click basis, we incentivize the influencers to make these endorsements as relevant to their audience as possible. -
Website
http://www.mylikes.com -
Transaction Type
Venture Equity -
Transaction Amount
$5,600,000 -
Transaction Round
Series A -
Proceeds Purposes
Concurrent with the announcement, the company is also launching a mobile application of its service for the iPhone and Android platforms. -
M&A Terms
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Venture Investor
Khosla Ventures -
Venture Investor
Lightspeed Venture Partners -
Venture Investor
Metamorphic Ventures
