Strava Gets $3.5M for Cycling Tool
San Francisco-based Strava said today that it has collected $3.5 million in new venture funding to continue development of its GPS tracking software for avid cyclists. Sigma Partners led the round. Strava’s software works on a variety of Garmin GPS devices, and users can also upload tracking data collected on their iPhones to Strava’s website, where riders can compare records of their rides. Strava joins a growing group of GPS-driven fitness tracking companies such as Abvio (maker of Runmeter) and FitnessKeeper (maker of RunKeeper).