Strava Gets $3.5M for Cycling Tool

Wade Roush1/13/11

San Francisco-based Strava said today that it has collected $3.5 million in new venture funding to continue development of its GPS tracking software for avid cyclists. Sigma Partners led the round. Strava’s software works on a variety of Garmin GPS devices, and users can also upload tracking data collected on their iPhones to Strava’s website, where riders can compare records of their rides. Strava joins a growing group of GPS-driven fitness tracking companies such as Abvio (maker of Runmeter) and FitnessKeeper (maker of RunKeeper).

Wade Roush is Xconomy's chief correspondent and editor of Xconomy San Francisco. You can subscribe to his Google Group or e-mail him at wroush@xconomy.com. Follow @