Tapjoy Garners $21,000,000 New Funding

  • Feed Type
  • Date
    1/6/2011
  • Company Name
    Tapjoy
  • Mailing Address
    111 Sutter St., 13th Floor San Francisco, CA 94104
  • Company Description
    The company’s turnkey alternative payment platform enables developers to significantly increase their monetization rates when selling virtual goods or premium digital assets, while its cross-platform distribution services provide massive reach and cost-effective user acquisition on the leading social, mobile and gaming platforms.
  • Website
    http://www.tapjoy.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $21,000,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    The new capital will be used to further solidify Tapjoy’s leadership in application distribution and monetization on the iOS, Android and Facebook platforms as well as to fund growth across emerging application ecosystems domestically and internationally. Tapjoy will also use the funds to further invest in application media licensing and incubation opportunities.
  • M&A Terms
  • Venture Investor
    Rho Ventures
  • Venture Investor
    InterWest Partners
  • Venture Investor
    North Bridge Venture Partners
  • Venture Investor
    D. E. Shaw Group

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