$21M for TapJoy

1/6/11

TapJoy, a San Francisco startup that helps developers distribute and monetize Web and mobile apps through advertising, microtransactions, and virtual currencies, said today that it has raised $21 million in new financing, bringing its total venture backing to $40 million. New investor Rho Ventures led the round, which also included existing investors InterWest Partners, North Bridge Venture Partners, and D.E. Shaw Ventures. Rho Ventures managing partner Mark Leschly has joined Tapjoy’s board. The company said it will use the funds to strengthen its offerings on the iOS, Android, and Facebook platforms “fund growth across emerging application ecosystems domestically and internationally,” and invest in “incubation opportunities.”

Wade Roush is a contributing editor at Xconomy. Follow @

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