EmSense Picks Up $4M

EmSense, a San Francisco startup applying measurement methods from neuroscience to study how consumers respond to advertising, packaging, and content, has raised $4 million in equity-based financing in a round that could total as much as $5.43 million, according to a regulatory filing. EmSense raised $9 million in Series C funding from Technology Partners and Foundry Group in late 2009.

Wade Roush is the producer and host of the podcast Soonish and a contributing editor at Xconomy. Follow @soonishpodcast

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