EmSense Picks Up $4M

Wade Roush12/13/10

EmSense, a San Francisco startup applying measurement methods from neuroscience to study how consumers respond to advertising, packaging, and content, has raised $4 million in equity-based financing in a round that could total as much as $5.43 million, according to a regulatory filing. EmSense raised $9 million in Series C funding from Technology Partners and Foundry Group in late 2009.

Wade Roush is Xconomy's chief correspondent and editor of Xconomy San Francisco. You can subscribe to his Google Group or e-mail him at wroush@xconomy.com. Follow @