ShopWell Names Kim as CEO, Launches Beta Site

9/14/10

Palo Alto, CA-based ShopWell Solutions, which offers consumers personalized nutrition advice, said today that former Yahoo executive L. Jasmine Kim has been appointed chief executive officer. Kim is a veteran of consumer-facing businesses such as BabyCenter.com, LVMH Moet Hennessey Luis Vuitton, and Procter & Gamble. ShopWell, which was spun out of Palo Alto-based product design consultancy Ideo with funding from New Venture Partners of San Mateo, CA, also launched the beta version of its website, where users can plan grocery lists based on their personal nutritional needs or health objectives.

Wade Roush is a contributing editor at Xconomy. Follow @

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