Glam Media Acquires AdPortal for Undisclosed Sum
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=dfd52123-0ea8-42e2-8c30-a1274a8eb777&Preview=1 -
Date
7/23/2010 -
Company Name
AdPortal -
Mailing Address
580 Market St. San Francisco, CA 94104 -
Company Description
Their solution, the AdPortal software, automates the advertising sales process by providing tools to help fully sell more deals at a top tier on the value pyramid by packaging under-utilized inventory into audiences and categories in unique ways. AdPortal helps media companies end declining inventory prices by selling more inventory themselves. -
Website
http://www.adportal.net -
Transaction Type
M&A -
Transaction Amount
Undisclosed -
Transaction Round
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Proceeds Purposes
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M&A Terms
Financial terms of the transaction were not disclosed.
